press releases>>

jax ads >>

JAX homepage >>

The value of JAX as an independent source of high technology lubes…
 

FLEXIBILITY
What is the most welcome change in dealing with an independent lubricant manufacturer?
We believe the number one benefit is Flexibility. In general terms, this means that accessibility to top management and the decision-making levels at JAX is easy. This makes the response to special needs and conditions almost instantaneous, as opposed to the ladder of approvals an ordinary request must traverse in large corporations. In customer terms this means:

• Special Product Requests are answered and addressed in a very timely manner
• Unconventional, application specific laboratory testing can be developed quickly
• Unusual credit situations can be handled promptly and first hand
• Questions or issues do not travel through multiple layers before reaching an expert
• You get answers to almost any issues faster, and without second guessing

INNOVATION
The fact that most new Innovations brought to the field in any industry are by smaller companies is not a surprise. There are two primary reasons big oil is handicapped here. First, is the lack of a direct connection of field sales personnel to the decision makers in research and marketing. It's very discouraging to find a new, potentially profitable lubricant application and have nowhere to go with the opportunity. Second, is the elephant to cheetah comparison. JAX may not be as big, but we move a lot faster, and can make sharper turns. What this means for JAX customers:

• New product applications investigated immediately
• Quick turnaround in approved product development efforts
• New technology is in the field months or years ahead of even smaller competitors
• High technology developments like JAX Pyro-Kote^® Line or Micronox^® hit the field fast

RELIABILITY
Here is where we poke holes in the old wife's tale: bigger means more Reliable. There was a time when dealing with big oil meant the security and stability of working with a large company. However, in the last twenty years the turtle has been flipped on his back. Acquisition and merger mania has transformed once stable large corporations into 'eat or be eaten' monsters. Less thought is given to daily operations and product development efforts, and more time is given to the stockholders, stock options, management incentives, squeezing distributors and assimilating acquisitions. CUSTOMERS are now just a 'revenue' line in the financial report.

It appears an independent lubricant manufacturer dedicated to product technology and customer satisfaction is the most stable and reliable supplier after all. You don't need more examples of big oil 'mega-merger-mania'; just check today's paper for the latest chapter. We may not be far away from having only a handful of super major oil companies. In the mean time, it is business as usual at JAX, providing our customers with the ultimate levels of FLEXIBILITY, INNOVATION AND RELIABILITY.

It's what JAX is about!

<< JAX homepage